Martin
Palounek
Programmatic strategistMedia consultantThe ad-tech guy
01 — Intro
Twelve years in digital media, most of them deep in ad tech and biddable media. I’ve worked in garage-sized companies and in the largest media agencies on the planet, so my clients run from small local businesses to global CPG brands. I work on both sides of the auction, for advertisers and for publishers.
02 — What I do
- 01
Ad tech consulting
Ad servers, DSPs, SSPs, DMPs, CDPs, exchanges, DCO, feeds, APIs. I help you pick the pieces, wire them together and own the result.
- 02
Media audit
Where your digital spend actually goes, and how much of it reaches a human.
- 03
Media planning & buying
Programmatic is the specialism, but I never stopped planning and buying across channels for big brands. Happy to take a brief.
- 04
Campaign management
Setup, trafficking, pacing and optimisation, in the platform and not in a deck.
- 05
Marketing automation
Python scripts and API glue that remove the repetitive work. I also sit between marketing teams and engineers, translating in both directions.
- 06
Gaming
Getting brands into games, with a working network of gaming publishers behind it.
03 — Certified
CriteoRetail media: onsite and offsite
- Retail Media Offsite
- Retail Media Onsite Display
- Retail Media Onsite Sponsored Products
Amazon AdsDSP, advanced
- Amazon DSP Advanced
- Amazon DSP
- Amazon DSP Campaigns
AdformDSP, SSP and ad operations
- Adform SSP Certified
- Head of Programmatic
- Programmatic Specialist
- Head of Ad Operations
- Ad Operations Specialist
- Digital Media Planner
- Digital Consultant
- Data Analyst
- Creative Producer
- Audience Base
- Adform Programmatic
- Adform Essentials
The Trade DeskDSP: trading, planning and data
- Edge Academy: Trading Essentials
- Edge Academy: Data-Driven Planning
- Edge Academy: Marketing Foundations
- Edge Academy: Executive Program
Xandr (Microsoft)Sell side and curation
- Monetize SSP
- Xandr Curate
GoogleAd Manager, DoubleClick and Analytics
- Optimize Google Ad Manager to Meet Objectives
- Drive Advertising Revenue with Google Ad Manager
- DoubleClick Programmatic Experts
- DoubleClick Campaign Manager Basics
- Mobile in DoubleClick Campaign Manager
- TrueView in DoubleClick Bid Manager Basics
- DoubleClick Ad Exchange Basics
- DoubleClick Campaign Manager Fundamentals
- Google Analytics
MediaMathDSP: TerminalOne
- Programmatic Certification
- Campaign Setup in TerminalOne
- Campaign Optimization in TerminalOne
- Omnichannel Campaigns in TerminalOne
Flashtalking (Innovid)Ad serving
- Campaign Management
DoubleVerifyVerification and brand safety
- DV Pinnacle
Integral Ad ScienceVerification and brand safety
- IAS Product Pro
ProfiteroDigital shelf analytics
- ROI Acceleration (Profitero 2.0)
TwitchGaming and live-stream advertising
- Twitch Gameplan
04 — ADGUYZ
Since 2025 I run ADGUYZ, an adtech consultancy in Prague: programmatic trading, inventory curation, ad ops and the stack design behind them.
adguyz.com →05 — Selected
Adform navazuje na další platformy a zpřístupňuje se AI skrz MCP
MAM
On Adform opening its platform to AI agents through MCP.
Naši muži v Cannes: Kryštof Kostroun a Martin Palounek
Brandy, briefy, budgety
35-minute episode on what Cannes Lions 2026 looked like from the adtech side.
Festival Cannes Lions mimo pódia: výkladní skříň reklamních technologií
Médiář
Cannes Lions away from the stages: the festival as a showroom for ad tech.
06 — Contact
Got a stack problem?