Martin Palounek

I'm a digital marketing professional with 9+ years in the industry and a deep expertise in ad-tech and biddable media. I know the environment of both garage companies and the world's largest media agencies, therefore my client portfolio is ranging from smallest enterprises to biggest global CPG brands. As a consultant, my mission is to create value for both advertisers and publishers and to help the whole ad industry grow and evolve.

LinkedIn Profile and CV Contact

What I Do

Ad Tech Consultant

Adservers, DSPs, SSPs, DMPs, CDPs, networks, exchanges, Dynamic content, DCO, Feeds, API...I know my way around these and can help build your own ad stack.

Media Audit

Are you getting the best out of your digital media spend? Let's find out!

Media Planning & Buying

Despite my niche in programmatic buying and biddable media, I never stopped planning and buying media for top brands and I'm more than happy to lend a hand.

Campaign Management

Exploring the uncharted territory of programmatic advertising? Better to hire a guide.

Marketing Automation

Although I'm not a full-fledged programmer, I do a lot of scripting (mostly Python) to avoid doing repetitive work (and, thanks to AI, the list of possibilities is expanding by the minute). I frequently coordinate automation projects and found myself useful as the middle-man between marketing teams and data engineers, software developers etc.

Gaming

Do you wish to get your brand into gaming? I know a thing or two about gaming industry and maintain an extensive network of gaming publishers.